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National Sales Manager

Wip ltd, design and manufacture dewalt branded work-wear and safety-footwear under license from stanley black and decker. Wip started in 2003 by chris maughan. The business has grown from $6million in 2004 to over $45 million in 2015 and is today the number one brand for safety footwear in the uk.

Find out more at Www.dewalt.co.uk/workwear/

Wip sees a strong potential for growth in scandinavia.

Therefore wip is looking for an experienced sales professional who has a good knowledge and working experience selling to the professional trade channel and ppe distribution network.

The main task will be to grow the business in scandinavia.

Over 80% of the dewalt work boots and clothes is sold through the same distribution channels as the power-tools where the brand is strongest, the other 20 % is sold to the ppe market.

In order to be successful you must have a clear understanding of where the safety cloths are sold in scandinavia. You are an experienced sales professional with a pan nordic sales history ideally selling branded work-wear and safety-shoes direct to the larger multiple accounts.

We offer

this is a challenging opportunity to be a part of a journey and a group of passionate employees in an exciting industry built on a strong brand platform.


• proven track record of successful sales from the industry
• clear understanding of safety products/ safety cloths
• deep knowledge of the market
• pan scandinavian profile – dewalt is already established in all markets in scandinavia

Personal characteristics

• hard working with entrepreneurial mindset and proactive approach
• strong drive combined with excellent communication skills
• strong strategic sense
• result- and performance oriented
• innovative and creative sales skills


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